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What is sustainable fashion?

Updated: Mar 24


The origins of sustainable fashion date back to the beginning of the 1960s.




Sustainable fashion was first documented and described by Rachel Carson in her 1962 book “Silent Spring”. She approached the topic of sustainability from a biological, agricultural, and social perspective, exposing the consequences of pollution as well as the social impact of the fashion movement.


Carson highlighted the ways in which human behavior, and human desire, impact our world. She described how the human desire to achieve more, without considering the environment or the impact on nature, led to new concepts of how we affect, and how we should address, fashion from an ecological point of view.


This perspective on fashion is critical because fashion is everywhere. Fashion moves all around us. Trends that appear today are the consequence of the development of humanity, the desire to expose the beautiful, the ugly, the needs and desires of day to day life.


Clothes are a manifestation of emotions. We live to express ourselves, and with the advent of mass production, fashion has become a manifestation, clothes have become increasingly active, they have become our voice.


Due to the evolution of technology and mass-production, our voice is manifested daily through the production of billions of kg of clothing.


The effects of mass production like this have concerned entrepreneurs, scientists, fashion enthusiasts and environmental activists alike since the 1990s. From the conversations among these people notions like fast-fashion and slow-fashion appeared and, in time, slow-fashion became associated with sustainable fashion.


In the last decade, slow fashion has become an increasingly prominent concern for the population. Years of studies, scientific articles, and environmental activism have educated the population, and today, thanks to that work, we can define what sustainable fashion truly is and what it means.


Sustainable fashion means:


  • Minimized carbon footprint

  • A minimalist production approach with a focus on quality

  • 100% organic cotton

  • Producers of sustainable fashion avoid materials that have been treated with chemicals

  • Recycled fabrics



Sustainable fashion started as a principle. Today the term describes a whole movement and we are proud to be a part of it. Our products are made from organic cotton and recycled fabrics. They embody the definition of sustainable fashion.


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